During our last module, called ‘Interactive User Experience‘, we had the chance to work for IKEA, one of the biggest furniture stores in the world. IKEA started in Sweden, which is still resembled in their design, efficiency and price. It’s a great company that receives a lot of love, and hasn’t got that many enemies. And it is exactly there for they’re a difficult client. IKEA manages to deliver cheap furniture that is durable and well designed. It has branches across the globe. It pays a lot of attention to green energy, re-using old furniture and clean materials. Apart from that they spend a huge amount of money on advertising, hiring the best companies to bring marvelous campaigns and tv-commercials like the lamp, IKEA in the Sims, and Obama’s new oval office.
You can imagine it’s not that easy to find a hole in their company, and area they didn’t pay enough attention to. We did a lot of research, and found one new area where IKEA is missing: social media online. After a lot of brainstorming and prototyping, we came up with our solution: IKEA Homepage.

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During the first weeks at Hyper Island, a weird man walked around and stalked five students for five long days. This particular man was Jonny Von Wallström, a young filmmaker who made a small documentary on how we work here at Hyper. In my opinion, this movie resembles perfectly what we’re doing here, and how awesome the drill is. Be sure to look